OutFlow Deal Origination

Global Wired Advisors is a professional team of seasoned Investment Bankers that specialize in Digital Enterprise, E-commerce, and SaaS M&A transactions.

When COVID hit, their referrals sources dried up, PR campaigns weren’t hitting “pay dirt”, while events and trade shows completely shut down.

Despite being skeptical and seasoned marketers themselves, they decided to give a 90-day shot at OutFlow’s deal origination system.

Because of Global Wired Advisors great online presence and positioning, OutFlow took immediate action and leveraged that momentum to get in front of a LASER-TARGETED audience to stir up some serious sell-side demand for their team.

Consistently, and predictably GWA is putting 20-30 new appointments on the board every month while closing off 2020 with a $40MM signed deal with an established online weapons e-commerce shop.

Moving into 2021, Global Wired Advisors has set new goals with OutFlow to book them on Podcasts, secure strategic partnerships and continue to source new sell-side deal opportunities.

Bodnar Investment Group is a renowned Family Office focusing on middle market acquisitions and investments.

Being involved in multiple projects with little time to allocate to deal sourcing and wanting to limit the involvement of intermediaries, their marketing efforts proved finding good data was challenging and qualifying prospects was also difficult.

Matt decided to outsource his efforts to Outflow to assist him with data, outreach, and the qualification process for his roll up initiatives via a private equity joint venture.

Outflow created large databases from a multitude of sources focusing on digital marketing agencies.

Headcount and revenues were meticulously filtered to ensure the target criteria was being met. Additional filters in the script and booking system were added.

A curated appointment setup system was also deployed to help manage Matt’s time – Outflow fully took responsibility for managing responses and converting them into appointments if they met the criteria.

171 appointments over 130 days with a 100% conversion rate from response to appointment. Matt was able to concentrate on high-priority acquisition targets.

Outflow now manages all queries and appointments for Matt to ensure his time is best spent on business development.

Focus Investment banking is a leading middle market investment bank which assists buyers and sellers of businesses through a highly specialized and industry-centered approach.

Focus wanted a reliable, consistent and scalable method of finding and engaging business owners to sustain their pipeline. They hired Outflow to manage specific sector-based outreach and pipeline management.

Outflow was able to create highly-targeted campaigns with sector-centric data and messaging that resonated with the specific audience.

3 different outreach methods were tested through OutFlow’s process to identify which pulled in the most quantity and quality of deal flow.

OutFlow’s system proved to outperform their internal homegrown systems and other external providers, resulting in a $35MM engagement signed from their Food and Beverage campaign, while also looking to double up their efforts with OutFlow.