John Grady | Focus Bankers
$35MM Food & Beverage Deal
Focus Investment banking is a leading middle market investment bank which assists buyers and sellers of businesses through a highly specialized and industry-centered approach.
Focus wanted a reliable, consistent and scalable method of finding and engaging business owners to sustain their pipeline. They hired Outflow to manage specific sector-based outreach and pipeline management.
Outflow was able to create highly-targeted campaigns with sector-centric data and messaging that resonated with the specific audience.
3 different outreach methods were tested through OutFlow’s process to identify which pulled in the most quantity and quality of deal flow.
OutFlow’s system proved to outperform their internal homegrown systems and other external providers, resulting in a $35MM engagement signed from their Food and Beverage campaign, while also looking to double up their efforts with OutFlow.